To print this press release Press releases, design, marketing, communication.
A new star in the world of the design
Desgrippes Gobé, arranges design and of branding international, amalgamates with Laga, one of the principal agencies of innovation and design on the US market.
Two large experts in design join together their passion, their know-how and their talents to develop all the potential of this trade.
Brandimage, Desgrippes and Laga a new group of design to imagine the marks of tomorrow
The world of the communication changes…
Beyond publicity and traditional promotion, the marks seek more effective means to establish and maintain relations strong with the consumer, to make them live true experiments.
The design continues today like the best means of giving life to the marks.
He plays an important role in the relation between the mark and his customers.
He makes it possible to build a true vision of mark and to make it live through all his expressions.
“We are with the base of the marks.
We imagine their identity and their personality, we build with them them vision.
We give them life. ” Joel Desgrippes.
Brandimage, Desgrippes and Laga are an agency council in design of mark
We bring a new vision to the marks.
Jim Barrett, CEO, and Joel Desgrippes, Chief Creative Officer, defend the same vision, nourished experiments on all the large markets of the world, based on a synergy between the various cultures and the alchemy of the individual talents.
“With a transverse approach “Brand Vision”, we work out a true strategy of mark, we give him life through its various supports of expression: identity corporate, innovation produced, packaging, industrial design, webdesign and structure commercial.
Thus we build powerful and relevant marks which fidélisent the consumer.
It is what we call “Brand Presence”: we are the directors of the mark. ”. Joel Desgrippes.
Brandimage, Desgrippes and Laga the fusion of two complementary agencies
* An alliance of know-how
Brandimage, Desgrippes and Laga combine the multiple expertises and talents of the 300 collaborators who compose this new group.
Desgrippes Gobé reinforces with Laga its expertise in the innovation produced and the packaging and is based on its knowledge of the domestic end-users dynamic.
Desgrippes Gobé brings to the group its experiment in the management and the vision of the marks corporate, produced, interactive and structures commercial, in particular in the sectors of the luxury, the mode and the beauty, transport, tourism and the finance departments.
* Creativity above all
Passion, Creation, Reflexion, Innovation, Intuition, Audace are the values of this new group.
Brandimage, Desgrippes and Laga a single agency for single customers
An international presence with the services of the marks
Ours force resides in the alliance of the sensitivity, the effectiveness and the innovating spirit of the various cultures joined together in this group.
Present on 3 continents (Europe, Asia, the United States) through 9 offices (Paris, Brussels, Tokyo, Seoul, HongKong, Shanghai, Chicago, Cincinnati, New York), Brandimage, Desgrippes and Laga offers a pluri-cultural vision and a knowledge of the practices of the consumers of the whole world… to be increasingly closer to the needs and waitings for its customers.
First group of independent design in the world.
It represents 60 million dollars of Turnover, counts 300 paid out of 3 continents and is placed already among the first 5 international groups of design.
A name and an visual identity born of the union of Desgrippes Gobé and Laga
“Brandimage” is an international name which expresses the personality of the group perfectly.
It joins together the reflexion and imagination, logic and the intuition, the intention and the result.
“Brandimage is a made international name of two words.
The first, “brand”, relate to obviously the mark, our customers, the business, which is seen by the consumer.
It is a strong name, but it is especially interesting by association with the word “image”. “Image”, that I like particularly, it is the image certainly, but also imagination.
It is the trade of the consultants and the creative ones.
There is no famous brand without reflexion, it is no interesting reflexion if it does not give rise to a powerful idea.
It is what we call Brand Vision.
To make live the marks is our true know-how. ” Joel Desgrippes.
Give We life to brands
An visual identity which expresses the philosophy of the group: “to give life to the marks”.
The visual identity of this new group was to transcribe at the same time this union by the name but also by the image.
The red of Laga combined with the blue of Desgrippes Gobé gave rise to a purple indicator board of innovation.
It is a powerful, memorable and positive color.
The star, symbol headlight of the agency Desgrippes Gobé since its creation, is always present to guide this new group.
Reinvented it combines star and the symbolic system of Laga.
It becomes the symbol of our new vision for this new group.
Its attraction force is accentuated by the circle representing the multiplicity of the talents and the various trades of group, suggesting its international dimension.
The universal star and circle, symbols, are in perpetual movement.
This double dynamics, made light and of energy, evokes “the creative force” of the group.
It will take life in various colors and all its applications
“This new identity is the reflection of our trade: to clarify the marks and to orchestrate their expression”. Joel Desgrippes.
Figures and fields of intervention
Brandimage, Desgrippes and Laga are placed among the first 5 agencies of design in the world:
- a Turnover of 60 million dollars
- a team of 300 people
- 9 offices distributed out of 3 continents (Europe, Asia, the United States): Brussels, Chicago, Cincinnati, HongKong, New York, Paris, Seoul, Shanghai, Tokyo.
- 20 spoken languages in the group
- 22 different trades
- more than 2.000 packagings, 200 lines of perfumes and cosmetics
- 150 visual identities
- 100 concepts of stores and architectural creations
Fields of intervention:
- Great consumption
- Luxate, Mode and Beauty
- Distribution
- Finance departments
- New technologies
- Industries
- Sport
- Leisures
- Tourism
- Transport
Brandimage, Desgrippes and Laga references customers:
Air France, AOL, Banana Republic, Boucheron, Campbell Soup Company, Cheil Jedang, Club Med, Danone, Fauchon, General Millets, Accor Group, Crédit Agricole Group, Japan Tobacco, Hennessy, Nestlé, Interparfums, Payless ShoeSource, SkyTeam, Sapporo, Saucony, Telefónica, Louse, Unipresident…
History and Biographies:
Desgrippes Gobé
Desgrippes Gobé was created in Paris in 1971 per Joel Desgrippes.
Since 1985 the agency developed with international with the opening from an office in New York.
Joel Desgrippes, having quickly recognized the strategic importance of a world network, opens four offices in Asia - Tokyo (1991), Seoul (1994), HongKong (2001) and Shanghai (2005), and reinforces his presence in Europe with an office in Brussels (1998).
In 2001, Desgrippes Gobé joined the global area network Design Partnership (IDP) and immediately ties strategic relations with Laga to collaborate on transverse projects of branding.
Today, the agency universally recognized for its expertise on the mark - corporate, produced, interactive and structures commercial - has an extremely diversified portfolio, energy of products of great consumption to the luxury, the mode and the beauty, the finance departments and industry, new technologies, the sport, tourism, the leisures and transport.
Desgrippes Gobé was rewarded with very many recoveries in France like abroad for quality for its creations.
Joel Desgrippes
Creative Chief Officer de Brandimage - Desgrippes and Laga
Joel Desgrippes began his career in publicity as Artistic Director at Plas and Dupuy Compton.
Graduate of Graphic arts, first of his promotion, it impassions for the design via the creation of bottles of perfumes the universe of the luxury.
This first approach starts its reflexion on the identity of the marks.
It is interested thereafter in the products of great consumption and the projects of mark corporate - commercial architecture.
The setting in scene of the products in their universe of sale is his field of predilection….
Joel Desgrippes is the founder and Directeur of Creation of Desgrippes Gobé, arranges founded in 1971 in Paris and which developed with the international one.
Many voyages in Asia and Europe led it to discover the customs of various countries and thus sharpened its direction of the design and its role to be played near the marks.
Joel Desgrippes is recognized to have taken part to invent the model of the agency of modern design: “Raymond Loewy almost very invented in the design, but there was no model for a multi-field agency.
In 1971 I started to zero and I very invented.
Since I took part in all the evolutions and observed the transformations of this trade, but I am persuaded that any remainder still to be imagined.
Today with Brandimage, we will start a new history, will create the new generation of agency of design. ”
The town of Paris decreed to him the “Grand Prix of Creation” in 1989 for the whole of its work.
Today, as Chief Creative Officer, Joel Desgrippes is responsible for the creative direction of the whole of the offices of the group.
He lives in Paris.
Laga
Laga was founded in Cincinnati in 1947 by the illustrator Sam Lipson. With the passing of years, under the direction of Stevan Lipson, Howard Alport and Allan Glass (of which the initial ones form the name of the company), Laga was affirmed as arranges design and of innovation proposing with its customers solutions of branding, produced and packagings.
Laga developed by opening offices in Chicago (1975) and New York (1993).
In 1992, Laga creates the global area network Design Partnership (IDP), a world resource in marketing and design present in Europe, in South Africa, in the Pacific and in America.
The success of Laga in branding for the products of great consumption was built thanks to its strategic vision of the design to accompany the marks towards success.
The agency took part in the creation of many preceded products and important business successes.
In 2005, Laga extended its expertise with the acquisition of the agency of industrial design One80 Design and of the graphic studio Lime, talents which integrated the group into New York.
Jim Barrett
Executive Chief Officer de Brandimage - Desgrippes and Laga
Before joining Laga, Jim Barrett spent 22 years at Ernst and Young Consulting.
It there founded and directed an activity of council for the marks of great consumption and distribution dedicated to the strategies of growth and innovation.
Jim Barret joined Laga in 2005 as chairman.
Under its direction, Laga enriched its identity, diversified its services in design and innovation to ensure the financial success of its customers in the field of the products of great consumption and in the distribution.
It also consolidated the structure and extended the offer of service in the field of the industrial design by targeted repurchases.
“The universe of the marks changed.
Today the design continues like the most effective means to build the marks. We join together our arrange, Laga and Desgrippes Gobé to build something of new completion.
We will use the design to help our customers to insufflate a new life with their marks, through all their contact points with the consumers.
Brandimage will concentrate on each aspect of the development of the marks, in only one objective: to help our customers to obtain better financial results”.
Today, as CEO of Brandimage, Jim Barrett directs all the aspects of the agency to the international level, through the whole of his offices. He lives in Cincinnati.
To recommend this press release
Tags: branding, marks, Marketing Internet, Web communication, arrange