EYEKA and MK2, the alliance of the 7th art and Web 2.0
May 10, 2008 by the Community of authors EYEKA
To print this press release Press releases, Internet, marketing, multi-media, NTIC.
EYEKA and MK2, the alliance of the 7th art and Web 2.0
EYEKA and MK2, first group of independent cinema in France, join to offer to the companies a single device of communication in two stages:
* Participative marketing: via calls to creations.
* A diffusion multichannel: on the Web, in magazine paper, expo and projection cinema.
How to reinforce the bonds between a mark and its customers?
How to imply the consumers so that they communicate on the mark?
How to touch a very qualified audience (urban target CSP )?
Today, the marks which wish to communicate on the traditional mediums run up against many constraints.
It is necessary to call upon various people receiving benefits to be visible in television, on the Web, in publication, etc
While associating to us with Group MK2, we want to offer to the advertisers a package premium, simple, effective and of an extreme quality while profiting from the richness of the contents of our community of authors”, explains Gilles Babinet, cofounder and Chairman of EYEKA (ex CEO and founder of Musiwave).
Many advertisers came to see us with the desire for communicating in our rooms.
While associating to us with EYEKA, we wanted to propose a key solution in hands to allow the advertisers to project on the 58 screens of network MK2 the calls to creation organized on Internet.
Relayed by the supports of communication paper and Web of MK2, this new offer allows to profit from an exceptional visibility and of touching a captive public of urban CSP ”, underlines Elisha Karmitz, Directeur of Multi-media Pole MK2
First stage: Calls to creation
The device begin with launching on EYEKA from a photo/video contest on a set of themes chosen freely by the mark.
A special page of calls to creation with the colors of the company is then created on the gate of EYEKA.
As well the customers of the mark as the authors belonging to community EYEKA are invited to take part via the homepage of the site.
They are also informed by email, the newsletter and viralisation on the blogs and other platforms of exchanges.
EYEKA proceeds to the moderation of the contributions and preserves only the contents of quality which respect the instructions and the charter established by the advertiser.
Thus, the marks have with their service the talent and the inspiration of the 17.000 vidéastes authors and photographers of EYEKA.
Each month, more than 2.000 new authors joins community EYEKA and contributes to the plays contests organized for and by the marks.
Second phase: a diffusion multichannel
Creations of the authors selected by the marks profit then from the media plan set up by MK2 and EYEKA: Web site MK2, magazine “Three colors”, exposure in gallery and projection cinema.
During two weeks, the gaining achievements will be presented on the Mk2.com site which enters more than 2 million pages seen per month.
Paper publication
Creations of the marks will profit from a leading article and one 3rd of cover in free monthly magazine of group MK2: the magazine “Three colors” diffused with more than 190.000 specimens (source OJD - December 2007).
In addition to being distributed in the cinemas of the group, this magazine is also available in 500 Parisian institutions and touches thus more than 400.000 readers (source TNS Sofres 2008).
Photo exposure
In direct contact with the public, the halls of exposure of cinema MK2 Bibliothèque will put at the honor during two weeks creations.
A direct contact with the public for the marks and the authors.
Projections with the cinema.
What could be more prestigious for a company than to contemplate its mark on giant screens?
Thus, right before the projection of films to the poster, the vidéos of the companies created by the authors will benefit from 30 seconds to 60 seconds of projection.
A single visibility at the same time for the companies but also for the authors.
IN CONNECTION WITH GROUP MK2
Founded in 1967 per Karmitz Sailor, company MK2 is today the first French group independent present as a whole of the trades of the cinema: production with the distribution with the exploitation of rooms with a manpower of more than 400 people.
Since its creation, MK2 is pledge of quality and always engaged in favour of an independent cinema.
With today a catalogue of rights of more than 400 titles whose Chaplin, Truffaut, Kieslowski, Chabrol, Kiarostami, sold in more than 150 countries, a network of 10 complexes and 58 screens in Paris (17% of market share Paris Intra Muros and nearly 5 million spectators per annum), a cinema production and very active TV (more than 100 rewards in the international festivals), a subsidiary company of video edition with more than 400 titles published to date, MK2 is a model of single integration and a mark recognized universally.
In connection with EYEKA
Since its creation in February 2006, EYEKA joined together a financing of $10M financed by Ventech (FR) and DNCapital (the U.K.), joined by SFR Développement (FR) in May 2007. Based in Paris, EYEKA is directed by Sadek Chekroun, DG - (ex VP E-trade of Yahoo! Europe and cofounder of SkyWorld, supplier of access to Internet) and chaired by Gilles Babinet - Cofounder and Chairman (ex CEO and founder of Musiwave).
New Media
EYEKA is a platform on line allowing all the marks, media and mobile operators to create their own chain TV Internet and mobile 2.0.
To benefit from these new media, EYEKA provides to the companies total solutions allowing the total control of their communication in rich media: lodging, diffusion and production of video contents and photographs.
EYEKA counts now-and-already great references: Canon, Canal , Paris Match, the MACIF, Oréal, Orange, SFR,…
New talents
Rich person of a community of vidéastes authors and photographers of more than 17.000 members (April 2008), EYEKA offers to his customers via calls to creation of the contributive contents of a great quality, to measure and in the respect of the mark. On their side, the authors profit from a place on the market making it possible to them to be recognized and remunerated.
Press release by: Gildas
Tags: Web 2.0, Marketing, official statements, press, MK2